ANALYSIS OF THE STATE AND PROSPECTS OF THE FISH RAW MATERIALS MARKET IN REGIONAL CONDITIONS

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Abstract

Recently, the issues of human and intellectual capital and its contribution to the social and scientific and technological development of society have been increasingly discussed on the pa­ges of scientific literature. Regardless of the opinions of experts, we can talk about the unambiguity of the role of nutrition and health factors in the formation of human and intellectual capital. This, in turn, implies the organization of a healthy diet from the point of view of all its aspects, including provi­ding an assortment of foods with high nutritional and biological value. In the list of homogeneous food groups, fish and its processed products are of interest as a source of many essential nutrients. Economic sanctions against Russia have had a significant impact on the food industry sector, but have also served as an incentive for the development of domestic production. In this regard, it is important to conduct research on the state of the fish raw materials market both in Russia as a whole and in its subjects in order to identify prospects for its development.

Comprehensive studies of the Kemerovo fish products market have been conducted, namely: the main producers and the structure of the consumer market assortment, the level of consumption in order to assess market resources and further develop a marketing strategy for the sustainable development of the fishing industry in the conditions of small business in the region. The results of the research revealed a certain level of formation of the fish products market to provide the population with fish imported from foreign trading partners, Russian eastern regions, as well as products from local producers. The availability of state and regional strategies for providing the population with their own food products, including organizational and financial support, favors the development of fish farming in the Kemerovo region - Kuzbass.