The influence of tourism activities on the cultural authenticity of the Altai people

https://elibrary.ru/KYUXCM

Abstract

The article examines the complex impact of tourism activities on the cultural authenticity of the indigenous population of the Altai Republic. Based on empirical data, the dual impact of tourism has been revealed: on the one hand, it promotes economic development and the actualization of individual traditions, on the other, it provokes the risks of commercialization, distortion of sacred practices and loss of the deep meaning of cultural elements. Particular attention is paid to conflicts arising from tourists' violations of the norms of behavior in sacred spaces. The results confirm the need to develop balanced tourism management strategies that include educational programs and the active participation of local communities.