Cyclical bioeconomy: ecologization and ecobranding of Kazakhstani companies

EDN: https://elibrary.ru/BYZKLG

Abstract

Global ESG integration has prompted socio-economic systems to strengthen the links in the chain connecting green technologies, green products, and green services. Since the adoption of the Sustainable Development Goals, research related to the development and promotion of environmental approaches to organizing social, production-technological, and marketing processes based on the principles of the circular bioeconomy has grown in relevance every year. Bio-innovations are particularly important for regions where industrial facilities account for more than half of all economic entities, where pollution of green vegetation, land, and water resources is accelerating, and where flora and fauna are suffering overall. Through the analysis of environmental statistics, the study of «green» economy issues, and the integration of ESG principles into the operations of Kazakhstani companies, it has been established that the implementation of bioeconomy mechanisms can preserve the natural balance, reduce reputational risks, and strengthen the environmental credentials of products from Kazakhstan.