RESEARCH OF CONSUMER PREFERENCES IN MEATPRODUCTS MARKET AND CONSUMER ATTITUDES TOWARDS PRODUCTS MADE FROMALTERNATIVE RAW MATERIALS

FWEDGK

Abstract

Semi-finished meat products, along with ordinary meat, have become an integral part of the daily life of the Russian consumer. However, due to the high degree of novelty, it remains unclear how consumers relate to this type of food, especially in terms of ideas about its internal properties. The purpose of this study is to study consumer preferences in choosing semi-finished meat products in Moscow and the Moscow region, as well as the interest in using alternative meat to assess the development strategy of the meat industry. The survey was conducted in chain retail stores, taking into account the gender, employment, and area of residence of the respondents.

As a result, it was revealed that the preferred meat semi-finished product for consumers is cutlets, as well as sausages and sausages. The greatest interest in purchasing is given to these products, purchasing them at least several times a month. Moscow buyers reacted with great interest to the offer to try semi-finished products from alternative meat raw materials, namely camel meat.

Moreover, the choice of meat products is based on their quality and safety, and the lack of informative consumer labeling is a recommendation to manufacturers to improve the quality of not only products, but also packaging. Indeed, the study shows that positive information influences consumers' perception of the safety and nutritional properties of meat offal and, accordingly, their willingness to pay a higher price for this new food product.