RELATIONSHIP DIAGRAM IN A COMPARATIVE ASSESSMENT OF THE QUALITY OF SOFT TONING DRINKS

Abstract

The results of a comparative assessment of the quality of tonic soft drinks sold by domestic retail are presented. The requirements of the modern consumer force manufacturers to expand the range of food products, including tonic drinks, which forms a high level of competition in this food segment of the market. The use of qualimetric analysis tools makes it possible to establish a connection between consumer criteria and standardized indicators, to identify the defining criteria for choosing a product.

Objects and research methods. The objects of research in the comparative evaluation were samples of non-alcoholic tonic drinks. As a research method, the method of qualimetric analysis was used - a diagram of connections. The quality assessment of tonic drinks was carried out in accordance with GOST R 52844-2007. Organoleptic characteristics and completeness of filling were assessed according to GOST 6687.5; analysis of the marking was carried out for compliance with the requirements of TR CU 022/2011 "Food products in terms of their labeling"; analysis of packaging - according to TR CU 005/2011 "On the safety of packaging".

Results and its discussion. The relationship between consumer characteristics and factors influencing their formation with the help of the qualimetric analysis tool - link diagrams are revealed. The proposed diagram reflects the quality of products as a set of consumer criteria that are important to meet customer demand and individual properties of the drink, regulated by regulatory documents (unknown to consumers, but affecting consumer characteristics). The relationship diagram formed the basis of the developed point scale for assessing the quality of soft drinks and the analysis of consumer criteria.

Conclusions and recommendations. A point scale for evaluating tonic drinks, reflecting the indicators of the diagram of connections, is proposed. There were revealed shortcomings in the labeling of samples of toning drinks, the lack of information important for the consumer. Comparative quality assessment made it possible to rank the studied samples in order of decreasing quality indicators. The practical significance of the work is to obtain new data important for the manufacturer in the production of competitive products that meet consumer quality criteria.